Variety x Star Wars
21.12.2011 by Roisin McGuire
Star Wars™ Gold Heart pin badge to raise funds for children.
Lucasfilm Ltd. and Twentieth Century Fox have partnered with Variety, the Children’s Charity to create a pin badge featuring fan favorites C-3PO and R2-D2 to raise funds for Variety’s Gold Heart Campaign that supports children and young people who are disabled and disadvantaged. The collector’s item will be available for £2 at selected cinemas and retailers.
The campaign coincides with the all-new 3D release of The Phantom Menace in cinemas in February 2012.
Since 1991, the Gold Heart Appeal has been Variety’s signature badge campaign in the UK and worldwide. In recent years Variety has worked with major film companies including Paramount, DreamWorks, and Warner Bros. to design a badge based on a universally recognised film, character or celebrity that is sold primarily in selected cinemas, venues and retailers across the U.K. The Gold Heart campaign has raised over 20 million pounds to help thousands of children and young people.
The badge will be available in the U.K at www.varietyclub.org.uk/goldhearts Odeon/UCI Cinemas, Cineworld Cinemas, Forbidden Planet (in stores and online), www.Jedi-Robe.com -TheStarWarsShop, H Samuel, Leeds Building Society and DeVere Venues.