Amos - end of an era
23.07.2012 by Roisin McGuire
We recently blogged about the Amos Generic Character Brand and its pop-up store, so we were sad to her that it was the final fanfare from Amos Novelties. The toy and product company of pioneers James Jarvis and Russell Waterman, announced last week that they won't be creating any more projects. 
The recent store event in Tokyo marked 10 years since the creation of Amos, and they decided it was one of two ways to celebrate. Firstly, with the Amos Generic Character Brand and the opening of the Amos Generic Character Brand Shop in Tokyo at the end of June.
From July 27th it will be possible to buy a selection of these imported products from the Amos online store. This will include the Generic Character vinyl figure, the Generic Character Alphabet Book, and a very limited Generic Character B2 size screen print (already sold out in Japan). The second way to celebrate is to make the Amos Generic Character Brand the last ever Amos project.
These will be the final products to have been made by Amos and their partners. In their official announcement they say:
"When we started Amos in 2002 we discussed the idea of giving it a limited life span. Now we are in 2012 we feel that the project has reached as far as we want to take it. We are proud of what we’ve achieved over the last 10 years and we feel the Amos Generic Character Brand is a perfect way to add a full stop to what we’ve accomplished. We will update the website and blog in due course but in the meantime we would like to thank everyone that has contributed and worked with us, and of course everyone who has bought Amos products, past and present, and so supported us on our adventure. Cheers and here’s to the future!"
